lululemon — At Ease Half-Zip

Pick up and go. Spontaneity rules in the versatile comfort of the At Ease Half-Zip. The goal was to convey the spontaneous energy of the gear that can take you from goal-crushing workouts to city-wide adventures and also highlight the textured, double-knit fabric.

 

Credits

Creative Direction: Patrick Young
Copy Direction: Arrabelle Stavroff
Art Direction: Jessica Raddatz
Photography: Thompson Chan
Concept Design: Lauren Foot
Design: Brian Tong
Copy: Suzanne Gardynik
Styling: Courtney Cho, Heji Rashdi
Production: Alice Best

 
 
 
 
 
 

lululemon — 2022 Running Campaign

Running is discovery. The campaign follows lululemon's Global Run Ambassador Mau Diaz and his crew as they rediscover their home city of Mexico City by foot and capture a range of emotions and moments that running can bring up.

 

Credits

Creative Direction: Damien Webb
Copy Direction: Arrabelle Stavroff
Art Direction: Michael Mavian
Photography: Zach Hetrick
Design: Sasha Valvardsson, Brian Tong, Clare Chow, Dan Choi
Copy: Kim Budziak, Suzanne Gardynik
Styling: Hilary Russel, Courtney Cho, Heji Rashdi
Ambassadors: Mau Diaz
Production: Christine Nairne, Valesca Francois, Kindly Productions, the Lift [CDMX]

 
 
 
 
 
 
Brian Tong Design Tractor At Home Posters
 

Tractor At Home

Tractor Foods is one of Vancouver's most successful family-owned restaurant chains with eight locations in BC. When the pandemic hit and restaurants were left empty, Tractor At Home was the restaurant's answer to bring fully prepared, restaurant-quality meals to consumers stuck at home.

I worked closely with the founders to ensure brand cohesion across the existing brand presence Vancouverites already knew to their new food delivery service. I also created on-brand solutions for food packaging, delivery boxes, social media, e-comm website, and van livery.

 

Credits

Creative Direction and Design: Brian Tong
Copy: Carla Ciccone

 
Brian Tong Design Tractor At Home Brand Logo
 
 
Brian Tong Design Tractor At Home Billboard
 
Brian Tong Design Tractor At Home Truck Livery
 
Brian Tong Design Tractor At Home Pattern
 
Brian Tong Design Tractor At Home Brand Guidelines
 
 
 

Dharma

Seek Better. Dharma is a local company that strives to empower people to create and maintain a healthy lifestyle. Dharma started with Dharma Community, an online platform for people to find yoga classes in their area. I collaborated closely with the founder to create a brand that is friendly, inclusive, and organic.

 

Credits

Creative Direction and Design: Brian Tong
Copy: Carla Ciccone