lululemon — 2022 Running Campaign
Running is discovery. The campaign follows lululemon's Global Run Ambassador Mau Diaz and his crew as they rediscover their home city of Mexico City by foot and capture a range of emotions and moments that running can bring up.
Credits
Creative Direction: Damien Webb
Copy Direction: Arrabelle Stavroff
Art Direction: Michael Mavian
Photography: Zach Hetrick
Design: Sasha Valvardsson, Brian Tong, Clare Chow, Dan Choi
Copy: Kim Budziak, Suzanne Gardynik
Styling: Hilary Russel, Courtney Cho, Heji Rashdi
Ambassadors: Mau Diaz
Production: Christine Nairne, Valesca Francois, Kindly Productions, the Lift [CDMX]
