lululemon — At Ease Half-Zip
Pick up and go. Spontaneity rules in the versatile comfort of the At Ease Half-Zip. The goal was to convey the spontaneous energy of the gear that can take you from goal-crushing workouts to city-wide adventures and also highlight the textured, double-knit fabric.
Credits
Creative Direction: Patrick Young
Copy Direction: Arrabelle Stavroff
Art Direction: Jessica Raddatz
Concept Design: Lauren Foot
Design: Brian Tong
Photography: Thompson Chan
Copy: Suzanne Gardynik
Styling: Courtney Cho, Heji Rashdi
Production: Alice Best
