Bailey Nelson
I worked with Bailey Nelson, an Australian eyewear retailer that sells affordable and handcrafted frames, as a freelancer on various campaigns from developing illustrations to layout of materials.
Services
Illustration
Layout
2017 Back to School Campaign
I created illustrations for the 2017 Back to School campaign, which was used on social media, website home page, email blasts, and in-store window graphics. The goal was to have bold, colourful illustrations that caught viewers’ attention with humorous ailments caused by improper eyewear without BN glasses.
Initial sketches, coloured.
Bailey Nelson Home Page
Illustrations created for the Bailey Nelson home page to accompany the tenants of the company.
Rosé all day
Illustrations created for a small campaign promoting wine or rose coloured frames.
